1. Collection of Personal Information

Information collected directly from You: We may collect personal information directly from Merchants and Merchant Customers, for example through REST APIs, a web form, or at checkout. Personal information we collect directly may include first and last name, address, email address, phone number, and transaction or service history.

Information collected from your device: Our website may use tracking technologies such as cookies, web beacons, pixels, and other similar technologies to automatically collect certain information from your device, including for example your IP address, browser, operating system information, geographic location, referring website address, and other information about how you interact with the website. Our website may also use cookies to personalize your experience and enable certain features such as initiating a message transaction and allowing you to continue it later. You may disable cookies in your web browser, however, parts of our website may not function properly. More information about blocking and deleting cookies is available at www.allaboutcookies.org .

Information collected from our advertising partners: We may collect personal information about you from our advertising partners. Personal information we collect from our advertising partners may include your demographic information, shopping history, and geographic location.

2. Use of Personal Information

We use information collected directly from you to provide you with our products and services, customer service and support, and other relevant information. We also use Merchant Customer information to market a Merchant's products and services to their Merchant Customers by text message subject to their consent.

We use information collected automatically from your device to provide our website to you and to optimize our website. We use information collected automatically from Merchant Customers to assist with the merchant's advertising and marketing services.

We may also use information collected from Merchant Customers and information collected from their devices to send them reminders or if they started a transaction but did not complete it.

We use information collected from our advertising partners to market our products and services to you.

3. Disclosure of Personal Information

We may use third-party service providers to assist us with providing and marketing your products and services to your customers and we may share their information with such third parties for these limited purposes.

• We use Twilio for our text message communications. For more information about how Twilio may process your customer's information see Twilio's Privacy Policy .
• We use Linkly to monitor traffic on links included in our messages. Linkly uses and processes your information in accordance with Linkly's Privacy Policy .
• We use Azure to provide our website. Azure uses and processes your information in accordance with its privacy policy available at Azure's Privacy Policy .
• We use OpenAI and Google Cloud for our AI services. For more information about how OpenAI and Google Cloud may process your information see OpenAI's Privacy Policy , Google Cloud's Data Processing Terms , and Google's AI Data Processing Terms .
• We use Google Analytics to analyze traffic on our website. For more information about how Google may process your information see Google's Privacy Policy .
• We use ConfigCat to manage our feature flags. For more information about how ConfigCat may process your information see ConfigCat's Privacy Policy .
• We may also share your personal information if necessary to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. Text Message Communications

If you wish to stop receiving text messages from us, reply STOP, QUIT, CANCEL, OPT-OUT, or UNSUBSCRIBE to any text message sent from us. For more information, as a Merchant or their Merchant Customer see our Mobile Messaging Terms and Conditions .

You may have the right to request access to the personal information we hold about you, to port it to a new service, or to request that your personal information be corrected or deleted. To exercise any of these rights, please contact us at support@gettrueup.com .

5. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Please review it frequently.

6. Contact Information

If you have any questions about this policy or our privacy practices, please contact us at support@gettrueup.com .